Projects are typically set up in discrete phases and are designed to complement, support or extend the bandwidth of existing client staff resources. As many as ten different elements may be considered during formation of sound actionable plans that matching product development and go-to-market strategies with the most appropriate market opportunities (see "Steps to Optimize" below ).

As appropriate, Astrolabe Partners’ activities may include facilitation and participation in work sessions, data collection and analysis, development of hypotheses and recommendations, implementation planning, and assisting on meetings with potential customers or partners.

Although the requirements for each project are unique, the general approach is illustrated below.