There are opportunities for all types of organizations to capture significant value by effectively commercializing new products and technologies.  Astrolabe Partners can help both new and established companies tap this potential.

What approach is best for your business? Should you start a new business? Expand an existing business by building new organizational capabilities? Find a partner to successfully implement and market a new enabling technology?

Astrolabe Partners provides business planning, product development and business development services to complement the technological, financial and legal capabilities that corporations, venture capital funds and research institutions may already have in place.

We are a flexible, outside resource that can quickly step into an interim role, help identify favorable market opportunities and points of entry, evaluate alternative applications and segments, and launch business development and partnering initiatives.

In short, we will help you maximize the likelihood of success and increase the value of new or mature IP assets by addressing a number of critical business issues:

• How can you use Product Market Optimization to identify the best applications, segments and channels?
• What are the requirements for a successful new offering of this type?
• How might market momentum and indirect forms of competition impact adoption of your offering?
• Will successful adoption require education or a change in behavior on the part of the channel or end-customer?
• How will this new product, service or technology create value and sustain competitive advantage?
• What is the current or anticipated structure of the market and what are the best points of entry?
• What is the optimal sales and channel strategy in the near term and beyond?
• What type of entity or deal structure will maximize the return on IP assets (ROIPA)?
• What other challenges can be anticipated in the areas of development, operations and distribution?

• Thoroughly analyzing the competitive marketplace 
• Helping clients set realistic goals and offering options to meet those goals
• Providing implementation assistance
• Working closely with clients on all aspects of the engagement