Although each industry, company and product has its own unique set of opportunities and challenges, similar frameworks can be applied to the process of commercialization. In addition, the lessons learned in one industry often provide valuable insights that can be applied to other new products and to businesses seeking to break away from the pack.  

Jay Mixter, founder of Astrolabe Partners, brings over 30 years of experience that includes hands-on involvement in the evaluation, development, business planning and launch activities for nearly 100 new products and services. The matrix below provides a brief overview of that experience.